Artist and designer Jose Wong has turned Apple’s running shoe emoji into a real sneaker that’s now available through their website in sizes ranging from five to 12. The Shoe 1, released through Wong’s ABCD brand, will set you back $219.90 for a pair, with shipping expected to start in about a week.
The shoes feature an upper section made of full-grain nubuck leather combined with mesh for breathability, while the midsole and heel are made from lightweight EVA foam paired with a polyurethane rim to deliver a mix of comfort and “all-day support.”
Image: Jose Wong and Image: Apple
The Shoe 1’s rubber outsole is made using five percent recycled rubber, and the foam insoles inside feature an electronics print that references an A(BCD)5 processor — a nod to the A series chips Apple uses in its mobile devices.
Even the Shoe 1’s shoe box was inspired by the minimalist design of Apple’s own packaging. And if the Shoe 1, and Apple’s running shoe emoji, feel oddly familiar, it’s because their designs are similar to the silhouette of the New Balance 574 sneaker that was first introduced in 1988. Although Steve Jobs was known for wearing New Balance sneakers, he was most often seen in the brand’s 991 and 992 designs.
Leave a Reply